Advertising

I was watching the commercial for slap-chop in the gym this morning. It has the same guy from the sham-wow commercials. At the end of the commercial they offered the usual bonus cheese grater gift with the slap-chop and then they doubled the offer. I found myself thinking wow what a good deal! Then I realized I wouldn't order that by itself, or even with the cheese grater, and what would I do with two sets. For me this wasn't a good deal at all, I knew that from the beginning; but as they made the offer 'better' and 'better' I believed them.
If you ask anyone they'll probably tell you commercials and ads don't work on them. They only work on everyone else. If everyone believes that though, then who is left to be the everyone else that the ads work on? And yet if commercials didn't work, why would company spend so much time and money making them. It's because they do work, we just don't want to believe it. We're affected by all kinds of things around us. It's like my mom always says "garbage in, garbage out'. Be careful what kind of garbage you put in.